Funnel Analytics

Pinpoint where customers drop off on the path to conversion

Funnel Analytics map out the steps in your conversion process to show you at which steps you lose customers. And setting up a Funnel Analytics report takes less than a minute.

For example, an online retailer can discover where there is friction in its conversion process by simply adding the steps a customer must take to check out.

We can see from the Funnel Analytics report on the right that the online retailer is losing most of its customers between the “Add Shipping” and “Add Payment Method” steps. This may indicate that customers are finding the shipping options too expensive and abandoning after seeing the prices.

Now that the online retailer has found its biggest conversion killer, it can run experiments to fix the problem and continue to measure the Funnel to see if the experiments were successful.


funnel analytics compare segments

Compare how well different segments convert

You know that different types of customers convert better than others. With Funnel Analytics you can easily compare the different segments to see how each one moves through your conversion funnel.

For example, an online retailer can compare how well customers who came from different marketing channels convert in order to see where they should focus their marketing budget.

In the Funnel Analytics report on the left, we can quickly see that customers from search convert the best at 33.7% and customers from email convert the worst at 0%.

You can even customize these segments using properties in order to get the exact insight you need.

The Funnel Analytics features you’ve come to expect and more

Woopra goes above and beyond what you’ve come to expect from your Funnel Analytics – all within a streamlined, easy to use interface.

All Woopra reports, including Funnel Analytics reports, are real-time. Unlike other tools, with Woopra you will always be looking at your most up-to-date data so that you can make better decisions.

All Woopra reports are also retroactive so that you never have to worry about setting up a Funnel Analytics report in advance. You can easily get the data you need, when you need it.

A day of setup. A lifetime of insights.

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