"There is no longer a question that we cannot answer regarding our business at this point. Everything that we do is now data-driven. By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter, more impactful teams."

Dave Nevogt, Co-Founder, Hubstaff

Hubstaff Consolidates Data and Empowers Employees

Challenge

A recent Gallup survey revealed that telecommuting rose 37 percent in 2015! With the number of remote workers growing daily, so too is the need for tools and systems in place to help those workers collaborate, manage projects and engage from wherever they are in the world.

Hubstaff, a time tracking software for remote employees, was designed to assist with this very need. The company enables managers to see what their team members are working on and streamlines the time-tracking process. The result of which is time saved, more open communication and productive, efficient teams.

When Hubstaff came to Woopra, they were struggling to understand the product engagement within their application.

Hubstaff

“We could figure out the marketing side of things before they signed up for a trial using a solution like Google Analytics but, after they signed up, we struggled to get data on how people used our software, what influenced them to purchase and so on,” said Hubstaff Co-Founder, Dave Nevogt.

As the company grew and priorities evolved, Dave and the team realized that the low-hanging fruit was right in front of them but that they were unable to see it. To grow, they needed to find a way to identify heavily engaged free trial users and deliver personalized communication based on that data.

woopra

“We needed a solution that would integrate well with Segment, tie all of our data points together, show us customizable funnels and ultimately, show us real people (not just numbers),” said Dave.

Solution

After sifting through solutions like KissMetrics, Mixpanel, Google Analytics and Trak.io, Dave was introduced to Woopra.

“Woopra offered more value for the money and was the most customizable solution on the market. It fit our needs perfectly. We were able to tie together all of our properties and build out funnels exactly how we wanted to see them,” said Dave.

Woopra worked well with Hubstaff’s complex events structure, enabling them to see and track all of their properties within a single view and understand how clients were interacting across their many tools and products.

analytics

They consolidated data from Segment, Drip.co, Mandrill, Stripe, their blog, product data, support site, main site and talent.hubstaff.com. This allowed them to see all customer touch points within a single platform and take action on those insights.

Benefits

“It’s helped us make more educated decisions,” said Dave. “There is no longer a question that we cannot answer regarding our business at this point. We can ask anything and get real-time answers with Woopra. For example, which of our plans convert higher? Which customer segments stay longer? How does the blog effect conversions? What impact does our podcast have on paid conversions? What is the conversion rate of our onboarding flow? All of this, and more, we can now answer with Woopra.”

content funnel

The Woopra platform gave Hubstaff the power to put data transparency at the fingertips of every employee and, as a result, make better-informed decisions.

“Everything that we do is data-driven now and that’s the smart way to run a business. By nature I feel that all employees should have access to this level of data transparency and be able to use that to build smarter, informed and more impactful teams.”

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