Mayvenn has tapped into a unique space, reinventing the way stylists sell hair extensions to clients. Rather than refer clients to beauty supply stores as they did in the past, stylists can now sell directly to clients. Mayvenn enables Hair Stylists to sell natural hair extension products without the upfront costs and burdens of having inventory.
Mayvenn stylists and clients interact mostly through SMS. Mayvenn users enjoy quick, personalized responses and dialogue regarding products and purchases. As the Mayvenn community continues to grow the Mayvenn team wanted a solution to power all email and SMS events with targeted messaging, but intuitive enough for a business user.
Ryan Stevens, Product Manager at Mayvenn, considered several solutions “but we quickly decided on Woopra’s customer intelligence platform based on the flexibility, value for money and intuitive user interface. We needed more than just an eCommerce solution and Woopra’s ability to integrate with various technologies for trigger events was impressive.” Stevens added that “Woopra’s flexibility with SMS was the biggest differentiator, that none of the other solutions could beat.”
According to Stevens, “Woopra’s user interface is incredibly intuitive for our business users, eliminating the need to bother engineering every time a new SMS or email message is needed. This has bolstered productivity for both our sales and marketing teams and alleviated requests of engineering.”
Most importantly with Woopra, Mayvenn can provide a more intimate customer experience. Woopra segments users dynamically, in real-time allowing Mayvenn marketing to respond appropriately to users based on various behaviors and triggers.