We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a series called “Customer Analytics Unveiled.” Here we shed light on the available solutions in the marketplace and the differing feature sets to help bring clarity to the noise.
Woopra vs. Google Analytics
Google Analytics is the most popular website analytics tool on the market and entry-level access is completely free. Using Google Analytics, you can see how website traffic has evolved over time, identify traffic sources, monitor SEO and observe site performance. If you’re pushing spend into Google Adwords, you are also able to access detailed reporting on ad performance and generated revenue.
Google Analytics does a lot of things very well. However, there are several shortcomings that you should be aware of before depending on the solution for your customer analytics.
In, “4 Reasons Why Google Analytics is the 51st Shade of Grey,” I highlighted several drawbacks to confiding in Google Analytics for customer and prospect data. While website performance analysis is beneficial, it is only skimming the surface – leaving room for error, shortsightedness and missed opportunities.While website performance analysis is beneficial, it is only skimming the surface. Click To Tweet
To illuminate some of the key differentiators between Woopra and Google Analytics, we’ve prepared the below infographic for your reference: