Media & Content Intelligence

Analytics for Media & Content

Understand how readers are engaging with your content and how to keep them coming back for more.

Measure Key Metrics in Real-time

Know instantly which articles are receiving the most traffic. You can even test two different headlines in real-time to see which one is more effective.

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Reader Retention and Engagement

Getting readers to return over time is key. Use Woopra to understand how often readers come back to read your content and determine if the changes you make help or hurt reader retention. Segment this report and others to compare subscribed and unsubscribed reader behavior.

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Measure change in reader engagement by building a Funnel Analytics report that tells you what percent of readers continue to a second, third, or fourth article during a session. You may find, for example, that one design for suggesting related articles far outperforms the rest.

A day of setup. A lifetime of insights.

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