A few weeks ago, we released a powerful new kind of report: Attribution Reports

What is Attribution?

One important aspect of understanding your traffic is knowing what drives conversions. While Journey Reports are great to understand the paths that users take, you may need a different approach to understanding what attributing factors are driving conversions. ​ This is where our Attribution reports come in. With this report, you can quantify the effectiveness of various touchpoints or campaigns that lead to conversions.

For a detailed guide check out our documentation.