Data analytics software plays a crucial role in understanding your user's behaviors to help maximize profits, optimize sales funnels, and measure the success of your business.

Choosing the right tool for the job can often make or break what you're building. So it's vital to understand your business analytic needs and the capabilities of different analytic platforms.

Google Analytics

There are several factors to consider when examining GA. For one, they focus on anonymous data and traffic to your site. Meaning they only track devices, operating systems, and browsers.

Tracking data in this way can often lead to inaccurate numbers since Google wouldn't know if the same person visited your site from Chrome then later from Safari.

To make numbers even more unreliable, Google Analytics also uses sampling, which uses significant guesswork. This type of tracking also limits what other data you can integrate.

So forget trying to bring in CRM data or tie specific sales to individual users -- simply not possible.

When it comes to reporting, GA has limited built-in reporting capabilities that lack customization.

If you have a specific funnel you want to analyze, GA, unfortunately, won't be able to report on this unless you're on their 360 plan that starts at $150,000 per year.

Woopra

When it comes to analytic tools, you expect a certain level of granularity. This is why Woopra's primary focus is on individual users.

Having the ability to send identifying information such as emails or names, you'll understand who interacts with your site instead of _what. _Being able to identify users also allows you to map the entire end-to-end user journey.

If a user logs in from Chrome, then later Safari, Woopra will merge these two profiles so you can see their complete history.

An additional benefit to having individual user profiles is the possibility of importing data from other sources that speak the same language.

CRM data and sales data are often tied to emails, so importing this data to enrich Woopra profiles is easy as a few clicks.

Once you have all this information, you're going to need to report on it. Woopra's various reports allow for in-depth customization and never limits the number of reports you can have. Fully customize funnels and journeys to see where users are dropping off and how many are converting.

The last piece is automation. Woopra is capable of executing actions based on user behaviors on your site. For example, say you want to show a specific pop-up for users that did X Y Z on your site or trigger a workflow in Salesforce. This is totally possible with Woopra's automations.

Conclusion

When it comes down to Google Analytics or Woopra, the right tool will always depend on your business needs. If that need is for accurate and insightful tracking and reporting, then Woopra is the clear choice.