Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you’ve set up individual user tracking.

Creating custom events is also a possibility using their custom tracking code. For basic tracking, this can be satisfactory if you’re content with sampled data and general traffic information.

Google Analytics Doesn’t Track Individual Users

However, it’s necessary to be aware of a few points. Although you can set some user-level properties, this cannot include any Personally Identifiable Information (PII), e.g., email, name, company, etc. So any marketing or targeting to specific users based on their email from tracked data is simply out of the question.

Understanding who your users are and how they interact with your website or product is vital to making the right data-driven decisions. Since Google Analytics tracks based on device type and browser rather than individual profiles, this can leave crucial gaps in your reporting ability.

User data also tends to live in many disparate sources. Bringing all your user data to one platform expands your reporting capabilities enormously.

Google Analytics is typically limited to live streaming data, and importing from other sources can be difficult or entirely unsupported. Using an alternative tool like Woopra negates this limitation.

With Woopra’s Data Loader, you can connect to SQL databases and CRMs like Salesforce to enrich your user profiles with historical and streaming data. Additional information like revenue, plan types, company names, and other essential data can be accessed and reported on all in a single platform.