You could say that Google Analytics is the most well-known platform for website analytics. However, being the most well-known doesn't always mean they're the best choice.
Google Analytics Constraints
When deciding which tool to use, it's essential to understand the tool's capabilities and how it fits into your data stack.
If you're looking for the most basic of web tracking capabilities, Google Analytics does a decent job of telling you which pages are viewed the most.
However, GA samples data and focuses on device type, browser, and operating system instead of individual users. For many, this may not be enough for deeper analysis.
It's also necessary to understand the type of data GA uses and how it integrates with your other sources. Since Google Analytics focuses on anonymous data, if you wanted to match this data up with sales data, or data from your CRM, this is generally not possible.
Overall, it's challenging to recommend GA when other options are available that are also free and more capable.
Woopra, for example, focuses on individual user profiles and never samples data -- even with the free version. In addition, Woopra can integrate with several CRMs like Salesforce and Hubspot. Plus, if you have sales or other historical data, Woopra can also import this type of data directly from SQL databases.
So as you can see, when it comes to analytic platforms, the most recognizable isn't always the right fit for your business.