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Woopra Customer Analytics

Why Do You Love Real-Time Stats?

Success Stories - August 31st, 2012 by Natalie Issa.

This week we asked you guys on Twitter to tell us why you love real-time stats. We have customers using real-time for everything from sales to customer service to marketing.
For example, some of our customers use Woopra’s real-time stats to spot (hello Notifications!) and engage hot leads on their websites.…

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Why Marketers Can’t Afford to Ignore Tablet Users

Using Woopra - August 15th, 2012 by Natalie Issa.

Businesses are starting to pay attention to tablet users. And so they should. According to a recent study by Forrester Research and Shop.org, tablet users tend to place bigger online orders than laptop or desktop users. This and similar findings present marketers with both the benefits of taking advantage of this opportunity and the challenge of figuring out how to do so.…

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Woopra Customer Analytics

Recap: 3 Ways to Increase Sales With Real-Time Analytics

Using Woopra - August 8th, 2012 by Natalie Issa.

Last week, Elie Khoury, Woopra’s CEO, contributed an article to Retail Online Integration titled 3 Ways to Increase Sales with Real-Time Analytics. In case you missed Elie’s advice, below are a few of the key points.
1. Customer Centric Decision Making
The most important knowledge you can gain from your web analytics is a deep understanding of who your customers are — behaviorally, demographically, psychographically, etc.…

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Customer Experience Is The New Customer Service

Using Woopra - July 2nd, 2012 by Natalie Issa.

Here at Woopra, we love Panera™ – it’s one of our regular lunch spots. Not only is it conveniently located near our office, but their customer service is fantastic, which makes our days that much easier. Just this week when we went to have one of our Panera lunches on King & 4th St, Elie, Woopra’s CEO, had just opened his mouth to place his regular order, when the cashier chimed in, “Greek salad with no onions and a cup of tomato soup?”.…

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How Orbitz is Creating More Value for Mac and PC Users

Using Woopra - June 27th, 2012 by Natalie Issa.

Apple fans are spenders. While you can plainly see this by just comparing the average prices of Apple and Windows devices, beyond that, the Apple culture has successfully drawn in consumers who not only have the financial means to spend more, but also have an appreciation for design and premium quality.…

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How Real Time Analytics and PPC Turn Time Into Money

Guest Bloggers - June 20th, 2012 by Natalie Issa.

The following post was written by Kevin Webster, a B2B internet marketing manager in the domestic manufacturing industry.
Time is money. Especially when it comes to your PPC advertising. While it’s critical to test, tweak, and massage your PPC campaigns on a regular basis, each action can have an equal and opposite reaction.…

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How to Put a Face to Your Site Visitors

Using Woopra - May 16th, 2012 by Natalie Issa.

How many times have you looked someone up after receiving a message from them or before getting on a phone call, whether it’s for sales, support, partnership or any other business purpose? Sometimes you just need to know who you’re talking to.…

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What Is Segmentation? 4 Easy Tips

Using Woopra - March 21st, 2012 by Natalie Issa.

Before we get into “What is segmentation?”, let’s start with the question “Who are your customers?”. The answer to this question can be surprisingly complex. Most businesses have several categories and sub-categories of customers.
You want to communicate differently with each of these categories.…

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How to Track Facebook Likes on Your Website with Woopra

Using Woopra - February 9th, 2011 by Elie Khoury.

Today, I’m going to explain how to use Woopra Custom Events to track when visitors like something on your website through the Facebook Like Button.
First of all, you need to use the XFBML script to add the Facebook Like Buttons on your website.…

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Fun With the Woopra API – Viewing Visitors in Google Earth

Using Woopra - December 19th, 2010 by .

Here is a fun little time waster for you guys to try out that will allow you to see all of your Woopra visitors in Google Earth without even needing to launch the Woopra desktop application! This is a hack, so you have to follow the steps very closely…
First of all, if you don’t yet have it, you need to go download Google Earth.…

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