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campaign tracking

Announcing Enhanced Campaign Tracking

Using Woopra - September 10th, 2013 by Elie Khoury.

Today we pushed another update to the Woopra tracker to support two new campaign tracking capabilities. If you’re not familiar with our campaign tracking tools, Woopra enables you to track campaigns across online channels by adding attributes to your URLs (our script is also compatible with Google Analytics’ utm_ tags).…



What Should I Track? Part 4: Booking Sites & Apps

Using Woopra - September 4th, 2013 by Natalie Issa.

Airline, hotel, travel, and other sites and applications where the main goal is to get customers to complete bookings, use analytics to optimize the process of attracting, converting, and retaining customers. For a quick example of how one company does it, take a look at this 2 minute video featuring Woopra customer and travel startup GetGoing.…

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Schema Event Templates Now Support Markdown

Using Woopra - August 21st, 2013 by Billy Vong.

If you have set up any custom action schemas, you may notice that the formatting has changed in your user profiles.  We have now implemented a Markdown inspired templating language to give you more flexibility when formatting how data is displayed in Woopra!…

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Woopra Analytics Chart

Woopra Analytics Update: Multi Line Charts

Using Woopra - August 5th, 2013 by Elie Khoury.

Today we pushed an exciting update to the analytics reports section. It allows you to compare the progress of multiple metrics over time within a single report. When studying an analytics report with multiple columns, you will now see a separate line for each, as in the screenshot below.…

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dogfooding woopra

Dogfooding: How We Use Woopra at Woopra, Part 1 – Sales

Market Trends - July 26th, 2013 by Natalie Issa.

We don’t just build and sell Woopra, we also use Woopra. We eat our own dog food. Every single person on our team, every single day. We thought we would share a few ways different teams use Woopra in hopes that it will inspire our users to see the many use cases for Woopra across an entire organization.…


Tracking Multiple Devices

Centralizing Your Customer Analytics

Market Trends - July 3rd, 2013 by Elie Khoury.

One of the biggest mistakes I’ve seen businesses make over the past 6 years is tracking apps instead of customers. We live in a multi-device world where customers are interacting with us via laptops, desktops, mobile phones, tablets, gaming consoles, TVs, and more.…

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ecommerce icon

What Should I Track? Part 3: E-Commerce

Using Woopra - June 26th, 2013 by Natalie Issa.

E-Commerce stores have a distinct advantage over bricks and mortar retail locations – the ability to track and understand every action a customer takes. But beyond the simple pageview, deciding exactly which of these actions to track is where your work starts.…

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Success Thumb Up Sign

How To Measure Social Media Conversion Success

Market Trends - June 20th, 2013 by Natalie Issa.

When it comes to social, measuring business impact can seem so intangible that it’s nearly impossible. What to measure, how to measure, and where to start are just a few of the perplexing questions marketers face. To overcome some of these hurdles, we use customer analytics which allows you to tie social referrer information directly to purchase or conversion data.…

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Announcing Results Filter: Search Within Your Report Results

Using Woopra - June 10th, 2013 by Elie Khoury.

Today we pushed a new feature to the Woopra web app that will allow you to quickly and easily search through report results. That is, when you run a report and want to see only certain results, such as URLs that contain a certain word, you can use this feature to filter out only those results.…

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Free Trial Badge

How Do You Convert Free Trial Users?

Market Trends - May 29th, 2013 by Natalie Issa.

Many SaaS companies have adopted the free trial model as a strategy to attract new customers. The idea is to get users to first try your product so that they can experience the value firsthand and then ultimately become a paying user.…


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