Oracle Eloqua

Modern Marketers choose Oracle Marketing Cloud’s digital marketing solutions to create engagement, orchestrate experiences, connect data, and optimize interactions that attract and retain ideal customers. These solutions connect cross-channel, content, and social marketing with data management and activation on a proven system that marketers love and IT trusts. Visit oracle.com/marketingcloud.

Measure, optimize, analyze and personalize your marketing efforts with Woopra's behavioral segmentation and end-to-end customer journey analytics.

The Oracle Eloqua integration empowers you to:

  • Create shared lists from Woopra labels and update lists based on a visitor’s behavior, allowing you to send much more relevant marketing content to the right users, at the right time.
  • Pull data from Oracle Eloqua contacts into Woopra and sync them with existing Woopra visitor properties.

For example, an online retailer could automatically sync a label for customers who have spent more than $1,000 and viewed at least seven handbag products in the last day. This label could generate a shared list for, for example, a “10% off accessories” email promotion!

A day of setup. A lifetime of insights.

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