Oracle Eloqua

Modern Marketers choose Oracle Marketing Cloud’s digital marketing solutions to create engagement, orchestrate experiences, connect data, and optimize interactions that attract and retain ideal customers. These solutions connect cross-channel, content, and social marketing with data management and activation on a proven system that marketers love and IT trusts.

Leverage Behavioral Segmentation to Personalize and Optimize Marketing Through the Woopra and Oracle Marketing Cloud Integration

The Oracle Eloqua integration empowers you to:

  • Create shared lists from Woopra's segments and dynamically update Oracle Eloqua lists based on a visitor’s behavior, allowing you to send targeted content to the right users, at the right time.
  • Pull data from Oracle Eloqua contacts into Woopra and sync them with existing Woopra visitor properties.
  • Analyze campaign data from Oracle Eloqua across Woopra's Customer Journey, Trends, Retention and People Reports
  • Leverage Woopra's unified data to automatically update Oracle Eloqua lead and contact data based on engagement, product usage, customer fit and more.

For example, an online retailer could automatically sync a label for customers who have spent more than $1,000 and viewed at least seven handbag products in the last day. This label could generate a shared list for, for example, a “10% off accessories” email promotion!

A day of setup. A lifetime of insights.

Try Woopra for free. No credit cards. No obligations.