Mandrill

Mandrill is a scalable and affordable email infrastructure service, with all the marketing-friendly analytics tools you've come to expect.

The Mandrill app tracks Email events generated by Mandrill in real-time, such as emails sent, opened, clicked, and so on, and automatically generates new Action Schema, producing Schema Analytics reports, and populating segmentation filters and labels, goals in funnel reports and analytics reports, and more

An online electronics retailer might use this app to measure the real-time sales performance of a holiday promotion for Tv’s sent by email.

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