Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use.

The Optimizely app allows you to create custom segments in Optimizely by synchronizing your Woopra Labels with Optimizely Audiences in real-time. The visitors which fall under the Woopra label will be added to the Optimizely Audience list, allowing more detailed definitions of Audiences to create even more relevant personalized experiences.

An online retailer might display a personalized “10% off handbags” promotion to a customer who viewed at least 7 handbag products in the last day and has previously spent over $1,000. Similarly, the online retailer can change the featured content on the homepage to display handbag images to this customer.

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