Optimizely is experience optimization platform enabling A/B and multivariate testing for users to enhance their websites and mobile apps

Create highly relevant, personalized experiences with the Optimizely and Woopra integration

The Woopra+Optimizely Integration empowers you to:

  • Create custom segments in Optimizely by syncing your Woopra Labels with Optimizely Audiences in real-time.
  • Add Woopra's labels to an Optimizely Audience list, allowing more detailed definitions of Audiences to create even more relevant and personalized experiences.

For example, an online retailer could display a personalized, “10% off handbags” promotion to a visitor who viewed at least seven handbag products in the last day and has previously spent more than $1,000. Similarly, the online retailer could personalize content on the homepage based on a user's behavior, engagement and other unique criteria.

Learn More: https://blog.woopra.com/blog/2014/10/29/top-3-reasons-to-personalize-your-content-to-users

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