The Woopra Blog

the-quest-for-the-holy-grail-of-marketing-5

Turning Insight into Action: The Quest for a Data-Driven Culture

Success Stories - December 1st, 2016 by Elle Morgan.

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale.…

No comments,


adjusted

Woopra Wins FinancesOnline 2016 Expert’s Choice and Great User Experience Award

Woopra News - November 22nd, 2016 by Elle Morgan.

We’ve put tremendous effort into making Woopra the most customizable, intuitive and powerful customer intelligence solution on the market. We’re thrilled to see that our hard work is paying off and proud to be recognized by a popular directory of software comparisons and reviews, FinancesOnline, in their recent Woopra review of our platform.…

No comments,


Photo Credit Designed by Dashu83 / Freepik

3 Reasons Why Your Lead Scoring System is Failing You

Industry Best Practices - November 21st, 2016 by Elle Morgan.

Photo Designed by Dashu83 / Freepik According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from it! Why? The lead scoring methods that have become so popular in SaaS organizations around the globe are intrinsically flawed.…

No comments,


design

The Data-Driven Reason for a High-Quality Lead Generation Website

Guest Bloggers - November 15th, 2016 by Woopra Team.

According to organic SEO services company, Straight North, 84 percent of sales leads come on the first website visit. This data point makes for a strong argument in favor of pulling out all the stops for conversion optimization on lead generation websites.…

No comments,


Product Data

How to Leverage Product Data for Freemium Success

Woopra News - November 11th, 2016 by Elle Morgan.

There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model has also given birth to some of the most successful SaaS companies today. The businesses that win at freemium are harnessing their rich data sets to pioneer a new piece of the sales funnel that reduces waste, boosts efficiency and accelerates the sales cycle- the Product Qualified Lead (PQL).…

No comments,


solving the cross-channel dilemma

Solving the Cross-Channel Dilemma

Industry Best Practices - October 26th, 2016 by Elle Morgan.

A complete guide to tracking customer engagement across all channels The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience. Learn more in Woopra’s latest eBook, “Solving the Cross-Channel Dilemma.” Solving the Cross-Channel Dilemma from Woopra…

No comments,


Data-Driven SEO Tweaks for Reader Engagement

Guest Bloggers - October 12th, 2016 by Woopra Team.

The post below was written by Paco Darcey, a Business Analyst at Clutch where he leads research on BI and data analytics. Search engine optimization (SEO) is now search experience optimization, where the goal is not just to optimize websites and keywords to funnel visitors to specific webpages, but instead to optimize the entire experience of getting there.…

1 Comment,


email marketing

Optimize Your Email Marketing – 5 Secrets Of Effective Outreach Campaigns

Guest Bloggers - October 11th, 2016 by Woopra Team.

The post below was written by Andrew Lowen, the CEO of Next Level Web and email marketing specialist. Doesn’t every marketer love email automation by now? It’s no doubt email automation is a time saver. Numerous tasks that were done manually, taking most of the marketer’s time, can now be done with a click of a button.…

No comments,


mobile analytics web

5 Actionable Methods to Engage Mobile Customers

Guest Bloggers - October 6th, 2016 by Woopra Team.

The post below was written by Alexa Lemzy, a customer support expert at business SMS provider TextMagic Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best strategies for reaching out to mobile customers.…

No comments,


the-quest-for-a-data-driven-culture-part-two

Applying the Data Glue: The Quest for a Data-Driven Culture

Analytics for SaaS - October 4th, 2016 by Elle Morgan.

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale.…

2 Comments,


Do you know what your customers are doing?
Find out in 5 minutes.

Try Woopra for free. No credit cards. No obligations.