The Woopra Blog

Labels

The Power of Dynamic Labels

Using Woopra - February 17th, 2015 by Natalie Issa.

Woopra’s Labels allow you to easily define and save user segments based on the behavioral and demographic data you have on your users. Once a Label is saved, you can use it throughout Woopra’s entire platform as well as with many of our third party AppConnect integrations.…

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profile-main

Better Customer Experience with Marketing Automation & Customer Analytics

Market Trends - January 23rd, 2015 by Natalie Issa.

Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These experiences are targeted and consistent, and therefore more relevant and valuable to your customers. Why is this important? It will lead to better conversions Customers will appreciate your marketing more An aligned customer journey can become a competitive differentiator as this HBR article explains So what do we need to achieve these results?…

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2014-5lessons

5 Analytics Lessons from 2014

Market Trends - January 5th, 2015 by Natalie Issa.

As we begin 2015, it’s time to reflect on what we learned in 2014 and how we can apply it to the coming year. Over the last year, we saw a large emphasis on conversion optimization as well as data centralization and integration.…

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Woopra Productivity Apps

Getting the Most Out of Woopra’s Productivity Apps

Using Woopra - December 30th, 2014 by Natalie Issa.

One of the most important analytics practices is making data and insight available to the people who need it, when they need it. Even with smaller teams, and especially with larger ones, this can become quite time consuming and disorganized. For that reason, we’ve built several productivity apps within Woopra’s AppConnect that will help your team stay updated with minimal effort.…

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2015 strategy

Building Your Analytics Strategy for 2015

Market Trends - December 1st, 2014 by Natalie Issa.

As we approach the holidays, our thoughts are turning to 2015 and how we can make the next year even better than the last. A lot of this starts with measurement. Customer data is one of your company’s most important assets.…

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analytics reports

9 Analytics Reports to Measure Right Now

Market Trends - November 14th, 2014 by Natalie Issa.

Fact: There are thousands of analytics reports and ways to slice and dice your data. But who has time for that? Well, actually, we do. But we know not everyone spends their days knee deep in data, so we’ve whittled it down from thousands to just 9 of our favorite reports that you can – and should – run right now.…

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Woopra Optimizely Personalization

Top 3 Reasons to Personalize Your Content to Users

Guest Bloggers - October 29th, 2014 by Woopra Team.

The post below was written by Chris Tiutan, a Product Marketing Manager at Optimizely. Amazon.com is my go-to site for new electronics. Last month, I was in the market for a new pair of headphones. It had been on my mind for a while.…

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Marketo Woopra AppConnect

New in AppConnect: Marketo, Magento, Stripe, and MySQL

Woopra News - October 27th, 2014 by Natalie Issa.

As promised, we have continued to add new apps to Woopra AppConnect, and still have dozens more in our queue! Don’t forget to request apps if there’s one (or more!) you’d like to see in AppConnect. The more requests an app gets, the higher priority it will be given, and the sooner you’ll see it in AppConnect.…

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Analytics Industry Evolution

Getting Started with AppConnect

Using Woopra - October 15th, 2014 by Natalie Issa.

Should digital analytics today look the same as it did 10 years ago? The digital landscape has changed dramatically over the last decade. The web itself has transformed, we’ve seen the rise of mobile, and marketing to and servicing customers has been reinvented.…

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Mobiel Funnel Cohorts

The 3 Most Important Funnel Analytics Reports for Mobile Apps

Using Woopra - October 8th, 2014 by Natalie Issa.

When it comes to optimization, there’s perhaps nothing more important than conversions. And Funnel Reports are a great way to identify problem areas in your conversion processes so that you can fix them. There are dozens of funnels you can – and should – measure, but that can be overwhelming when you’re first getting started.…

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