The Woopra Blog

TechnologyAdvice Interview

Messy Marketing? How to Tame The Customer Data You Already Have

Guest Bloggers - July 23rd, 2015 by Woopra Team.

Almost every marketer you speak with today will tell you they are overwhelmed by their data and unsure about how to organize and capitalize on it. We had the opportunity to discuss this topic with TechnologyAdvice’s Josh Bland. To learn more and listen to the podcast, check out the post below, contributed by TechnologyAdvice.…

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simple homepage

Improve Your E-commerce Conversion Rates with Better Usability

Guest Bloggers - July 17th, 2015 by Woopra Team.

The post below was written by Giles Thomas, founder of AcquireConvert and head mentor for marketing at the Google Accelerator Launchpad. What e-commerce business doesn’t constantly ask: “How do we get more users to check out?” It’s the simplest and most common goal of any e-commerce business.…

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SERMO Logo

Success Story: How SERMO Uses Woopra to Increase User Engagement

Success Stories - July 9th, 2015 by Natalie Issa.

SERMO is the leading social network for fully verified, licensed doctors in the US, UK, Canada, Australia, Ireland, South Africa, and New Zealand. With its global launches this year, SERMO’s goal is to help physicians connect with one another from all over the world.…

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Checkout Funnel Report

How to Get Started with Analytics

Using Woopra - June 9th, 2015 by Natalie Issa.

We see a lot of analytics users who aren’t sure what to do beyond the very basics of monitoring their referrers and overall traffic. I myself previously worked at a company whose entire use of analytics was simply a weekly report of top referrers.…

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2d-funnels

Introducing Two Dimensional Funnel Analytics

Woopra News - April 30th, 2015 by Elie Khoury.

Funnels tell you where users drop off on the path to conversion, but more often than not users take different paths. Yet, with the current Funnel Analytics available on most analytics platforms, it is impossible to account for these different paths.…

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Carmen_Sandiego wiki

Where in the World is Carmen San Diego: How to Engage Customers Along the Journey

Market Trends - April 16th, 2015 by Woopra.

Remember that old PBS gameshow from the ‘90s, Where in the World is Carmen San Diego? The objective was pretty simple. With a little help from the Chief, school aged detectives were guided through all sorts of geography-ridden puzzles in order to find (in order): the loot, the warrant, and the crooks.…

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using customer data for marketing automation

Using Customer Data to Personalize Marketing Automation

Guest Bloggers - April 13th, 2015 by Woopra.

The post below was written by Jenna Puckett, a technology analyst at TechnologyAdvice. Your buyers aren’t all the same. So naturally, your marketing shouldn’t have a one-size-fits-all approach. As your business and customer base grow, replicating an intimate, one-on-one customer experience is important.…

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campaign tracking

From Emails to Customers – Woopra Campaign Tracking

Using Woopra - April 7th, 2015 by Woopra.

In today’s competitive marketplace understanding where your customer comes from is just as important as actually having customers. Nurture campaigns are a key way to initiate and continue an on-going relationship with a would-be client. The purpose of a nurture campaign is quite literally to nurture an email contact into a qualified lead and eventually into a purchasing customer.…

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Google Drive Freshdesk Apps

2 New Apps: Google Drive and Freshdesk

Using Woopra - March 20th, 2015 by Natalie Issa.

The more tools you connect with Woopra, the more you will get out of your data. Whether it’s increased productivity, a deeper view of the customer, or a personalized experience, only good things can come from enabling your tools to talk to each other and share data.…

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vitruvian_man_mixed

Are Data and Marketing at Odds?

Market Trends - March 5th, 2015 by Natalie Issa.

Last week, I attended a SHETALKS Forum event with a panel discussion that included ThreadFlip’s VP of Marketing, Meghan Cast. Meghan brought up a great point about how the marketing profession is moving more and more towards metrics-driven marketing, while the more creative side of marketing is becoming less of a focus.…

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