The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

How To Track and Measure Adwords Success

woopra-adwords

Using Woopra - April 18th, 2014 by Natalie Issa.

Measuring Adwords conversion success is part art, part science. But it all starts with analytics.
They key to measuring adwords effectiveness is making sure you’re tracking your campaigns correctly to begin with. It’s true you can’t improve what you don’t measure, but you can’t measure what you don’t track.…

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campaigns

Announcing Woopra iOS App Version 4.0

Woopra News - April 10th, 2014 by Natalie Issa.

The wait is officially over – Version 4.0 of Woopra’s iOS app is now available in the app store!
So what’s new in the app? Version 4.0 has been completely rebuilt and redesigned for optimal performance. The streamlined user experience is intended to make it easier for you to quickly access your data wherever you are.…

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heartbleed

OpenSSL Heartbleed Fix

Woopra News - April 8th, 2014 by Natalie Issa.

Heartbleed is a bug in OpenSSL v1.0.1 through 1.0.1f that allows a remote attacker to access private memory on the target server. You have probably already heard about Heartbleed as it has been the internet topic of conversation today.
Almost all websites that have SSL – think Google, Tumblr, and other major sites – were affected and they are being manually fixed.…

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5 Startups to Watch

5 Startups to Watch from Ad:tech SF

Market Trends - March 31st, 2014 by Natalie Issa.

We recently had the opportunity to demo at ad:tech as part of the conference’s Startup Spotlight Series. While there, we met a lot of other startups and discovered some amazing technology that is going to influence the marketing and advertising space over the next years.…

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ad:tech logo

Meet Us at Ad:tech Next Week!

Woopra News - March 20th, 2014 by Natalie Issa.

The Woopra team is gearing up for next week’s ad:tech conference and we’d love to meet you! Ad:tech is the premier digital advertising and technology conference for interactive marketers, and they’ll be coming to San Francisco’s Moscone Convention Center March 26-27.…

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conversion-killer

Finding Your Biggest Conversion Killer

Market Trends - March 19th, 2014 by Natalie Issa.

There is often one area in your funnel that causes more lost sales than any other part. That is, it’s your biggest conversion killer. Finding it, and fixing it, will give you the highest return.
Analyzing Your Conversion Funnel
Finding your biggest conversion killer starts with analyzing your conversion funnel.…

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marketing-automation.01

What Companies Really Want From Marketing Automation

Market Trends - March 5th, 2014 by Natalie Issa.

Like customer analytics, marketing automation is a key component in customer experience. It helps companies engage with their customers in a timely and relevant way. At Woopra, we use marketing automation, integrated with our analytics, to nurture leads, help onboard new customers, and retain users.…

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woopra_dashboard

Woopra’s New, Customizable Dashboard

Woopra News - February 27th, 2014 by Natalie Issa.

We’re thrilled to announce the brand new Woopra Dashboard!
The Woopra Dashboard has long been one of our users’ favorite features. But one thing we’ve always felt was missing was the ability to really tailor the dashboard experience. All of the other reports and features in Woopra can be fully customized, so why should the Dashboard be any different?…

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PowToon Logo

Success Story: PowToon, 1 Million Users and Counting

Success Stories - February 20th, 2014 by Natalie Issa.

A previous version of this post stated that PowToon had 735K users. We’ve just been informed that PowToon has passed the 1 Million mark today! Congratulations to our awesome clients!
PowToon is a hot startup, gaining an enormous amount of traction.…

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customer-segments

Finding Your Best Customers

Market Trends - February 13th, 2014 by Natalie Issa.

You already know that not all customers and leads bring the same value to your company. Some convert faster, some spend more, and some better appreciate your product. Finding those customers, and getting more of them, is a key factor of the success of any company.…

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