The Woopra Blog

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Four Reasons Why You Should Be Texting Your Customers

Guest Bloggers - January 26th, 2016 by Woopra Team.

The post below was written by Neeharika Bhartiya, Co-Founder and Head of Product at Sonar, a Woopra AppConnect partner. Last week, I was browsing Amazon for a new board game, and narrowed it down to five options. I had read the reviews but still wasn’t sure and added a reminder to ask friends.…

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6 Ways to Simplify Your Customer Analytics

Guest Bloggers - January 13th, 2016 by Woopra Team.

The below post was written by Paul Boyce, CEO at Popcorn Metrics. Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify your customer analytics. 1.…

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Post-mortem of Profiles Sub-system Failure of November 2015

Woopra News - December 3rd, 2015 by Ralph Samuel.

On Thursday, November 26th, one of Woopra’s non-critical sub-systems responsible for making user data accessible to the real time triggers and actions engine, suffered a failure, causing outages in the Woopra website and web app. All tracking data that made it to the Woopra servers was stored and queued, but many Woopra users found that data was not displayed properly in the Woopra web app, and that analytics reports were failing to load or were incorrect.…

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OneClickForms

Tutorial: Increase Your Email Campaign Conversion Rates Using Autocomplete Forms

Woopra Tips - November 5th, 2015 by Nathan.

Today we’re going to have a quick look at how you can increase your email campaign conversion rates by auto populating forms with customer information from email campaigns using Google Tag Manager and Woopra. At times you will have an email campaign leading your customers to download an eBook, request more information on a product, create a new account or claim another type of offer.…

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How to Generate Leads with Data and Live Chat

Guest Bloggers - October 21st, 2015 by Woopra Team.

The post below was written by Jacob Firuta, Customer Success Manager at LiveChat, a Woopra AppConnect partner. Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you their details, you can make the first step to contact them.…

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TechnologyAdvice Interview

Messy Marketing? How to Tame The Customer Data You Already Have

Guest Bloggers - July 23rd, 2015 by Woopra Team.

Almost every marketer you speak with today will tell you they are overwhelmed by their data and unsure about how to organize and capitalize on it. We had the opportunity to discuss this topic with TechnologyAdvice’s Josh Bland. To learn more and listen to the podcast, check out the post below, contributed by TechnologyAdvice.…

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Improve Your E-commerce Conversion Rates with Better Usability

Guest Bloggers - July 17th, 2015 by Woopra Team.

The post below was written by Giles Thomas, founder of AcquireConvert and head mentor for marketing at the Google Accelerator Launchpad. What e-commerce business doesn’t constantly ask: “How do we get more users to check out?” It’s the simplest and most common goal of any e-commerce business.…

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Success Story: How SERMO Uses Woopra to Increase User Engagement

Success Stories - July 9th, 2015 by Natalie Issa.

SERMO is the leading social network for fully verified, licensed doctors in the US, UK, Canada, Australia, Ireland, South Africa, and New Zealand. With its global launches this year, SERMO’s goal is to help physicians connect with one another from all over the world.…

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Checkout Funnel Report

How to Get Started with Analytics

Using Woopra - June 9th, 2015 by Natalie Issa.

We see a lot of analytics users who aren’t sure what to do beyond the very basics of monitoring their referrers and overall traffic. I myself previously worked at a company whose entire use of analytics was simply a weekly report of top referrers.…

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Introducing Two Dimensional Funnel Analytics

Woopra News - April 30th, 2015 by Elie Khoury.

Funnels tell you where users drop off on the path to conversion, but more often than not users take different paths. Yet, with the current Funnel Analytics available on most analytics platforms, it is impossible to account for these different paths.…

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