The Woopra Blog

2d-funnels

Introducing Two Dimensional Funnel Analytics

Woopra News - April 30th, 2015 by Elie Khoury.

Funnels tell you where users drop off on the path to conversion, but more often than not users take different paths. Yet, with the current Funnel Analytics available on most analytics platforms, it is impossible to account for these different paths.…

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Carmen_Sandiego wiki

Where in the World is Carmen San Diego: How to Engage Customers Along the Journey

Market Trends - April 16th, 2015 by Woopra.

Remember that old PBS gameshow from the ‘90s, Where in the World is Carmen San Diego? The objective was pretty simple. With a little help from the Chief, school aged detectives were guided through all sorts of geography-ridden puzzles in order to find (in order): the loot, the warrant, and the crooks.…

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using customer data for marketing automation

Using Customer Data to Personalize Marketing Automation

Guest Bloggers - April 13th, 2015 by Woopra.

The post below was written by Jenna Puckett, a technology analyst at TechnologyAdvice. Your buyers aren’t all the same. So naturally, your marketing shouldn’t have a one-size-fits-all approach. As your business and customer base grow, replicating an intimate, one-on-one customer experience is important.…

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campaign tracking

From Emails to Customers – Woopra Campaign Tracking

Using Woopra - April 7th, 2015 by Woopra.

In today’s competitive marketplace understanding where your customer comes from is just as important as actually having customers. Nurture campaigns are a key way to initiate and continue an on-going relationship with a would-be client. The purpose of a nurture campaign is quite literally to nurture an email contact into a qualified lead and eventually into a purchasing customer.…

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Google Drive Freshdesk Apps

2 New Apps: Google Drive and Freshdesk

Using Woopra - March 20th, 2015 by Natalie Issa.

The more tools you connect with Woopra, the more you will get out of your data. Whether it’s increased productivity, a deeper view of the customer, or a personalized experience, only good things can come from enabling your tools to talk to each other and share data.…

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vitruvian_man_mixed

Are Data and Marketing at Odds?

Market Trends - March 5th, 2015 by Natalie Issa.

Last week, I attended a SHETALKS Forum event with a panel discussion that included ThreadFlip’s VP of Marketing, Meghan Cast. Meghan brought up a great point about how the marketing profession is moving more and more towards metrics-driven marketing, while the more creative side of marketing is becoming less of a focus.…

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Labels

The Power of Dynamic Labels

Using Woopra - February 17th, 2015 by Natalie Issa.

Woopra’s Labels allow you to easily define and save user segments based on the behavioral and demographic data you have on your users. Once a Label is saved, you can use it throughout Woopra’s entire platform as well as with many of our third party AppConnect integrations.…

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profile-main

Better Customer Experience with Marketing Automation & Customer Analytics

Market Trends - January 23rd, 2015 by Natalie Issa.

Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These experiences are targeted and consistent, and therefore more relevant and valuable to your customers. Why is this important? It will lead to better conversions Customers will appreciate your marketing more An aligned customer journey can become a competitive differentiator as this HBR article explains So what do we need to achieve these results?…

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2014-5lessons

5 Analytics Lessons from 2014

Market Trends - January 5th, 2015 by Natalie Issa.

As we begin 2015, it’s time to reflect on what we learned in 2014 and how we can apply it to the coming year. Over the last year, we saw a large emphasis on conversion optimization as well as data centralization and integration.…

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Woopra Productivity Apps

Getting the Most Out of Woopra’s Productivity Apps

Using Woopra - December 30th, 2014 by Natalie Issa.

One of the most important analytics practices is making data and insight available to the people who need it, when they need it. Even with smaller teams, and especially with larger ones, this can become quite time consuming and disorganized. For that reason, we’ve built several productivity apps within Woopra’s AppConnect that will help your team stay updated with minimal effort.…

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