Analytics is key to proving your marketing ROI. Customer journey analytics helps draw the line to revenue.

Common event tracking mistakes include disorganized naming conventions, events firing incorrectly, and lack of regular QA. Don’t make these mistakes.

Your messaging is arguably the biggest contributing factor to your website conversion rate. Of course, much depends on the industry you’re in and the scale at which you’re operating.

Two of the most important metrics for SaaS teams to track are customer churn rate and customer retention rate.

Companies that leverage customer behavioral data perform better than companies that don’t. The difference is more dramatic than you might think.

If you’re interested in increasing your website’s conversion rate, there’s no substitute for knowing your audience. It’s much easier to predict the behavior of people you understand.

You launched a SaaS company and you have some beta testers or early adopters for your new service. Now what? How do you go from product developer to thriving business owner with a successful product

If you’re not bringing in as many leads as you’d like, your Cost per Lead (CPL) is too high, or your leads aren’t qualified, it’s time to reassess your B2B marketing and sales funnel.

Customer experience analytics is the process of collecting and analyzing data about how users experience your website and product to better understand their pain points and their perspectives.

The key to having a successful business lies in offering a positive experience for your customers, both prospective and existing.

Whether you are managing a base of 10 or 10,000 customers, you need a consistent way to track their level of engagement and satisfaction in order to proactively retain and grow those relationships.

How effective is our content marketing? It’s a common question. Unlike paid acquisition, it can be difficult to tie back direct conversions from content marketing and SEO.