Use Customer Health Scoring to Understand the Health of Your Customer Base
Whether you are managing a base of 10 or 10,000 customers, you need a consistent way to track their level of engagement and satisfaction in order to proactively retain and grow those relationships.
Operating Partner, Arthur Ventures & Author at SaaSX.com
Content Marketing Attribution: How to Measure the Effectiveness of Blogging
How effective is our content marketing? It’s a common question. Unlike paid acquisition, it can be difficult to tie back direct conversions from content marketing and SEO.
Growth Marketing Manager at HubSpot
How to Lower Your Bounce Rate, Plus 5 Things NOT to Do
High bounce rates are bad. You know this. You also know that they usually bring an even worse friend to the party: low conversion rates.
Technical Content Marketer and Analyst
7 Customer Retention Metrics That Are Crucial For SaaS Business Growth
After the rollercoaster of a year that was 2020, it is safe to assume that 2021 will be the year of focusing on customer retention (and not just customer acquisition).
Digital Marketing Executive at Acquire.io
How to Leverage Funnel Analytics to Make Better Marketing Decisions
Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.