To measure how successful a customer journey is, brands can rely on customer journey analytics. Here are the 14 metrics they should track, analyze and optimize.

Marketing is not a precise science. Though there are best practices and guidelines marketers can follow, each brand must create and adapt its unique marketing strategy based on its own experience.

Leverage the power of customer journey analytics to optimize the customer experience and drive business growth

The customer journey consists of all the interactions between the customer and the brand throughout three main stages: acquisition, activation, and adoption.

Here are 11 examples of common, effective automation workflows.

A good marketing automation strategy can include email drip campaigns, automated ad retargeting, chatbots, and more.

With the right marketing automation, you can read on to find out what eight benefits you can see in your company today.

An in-depth overview of marketing analytics, explaining how marketers can benefit from it and how to use it for maximum effectiveness.

Learn how to construct a B2B content marketing strategy that’ll set you apart from your competitors.

Make your forms easier, add site search, incorporate live chat, boost your site speed, and leverage better social proof.

Nine examples of ways big brands effectively build customer loyalty and increase retention that you can copy for your business.

Customer churn analysis is a method you can use to measure and better understand your churn rate. Read on for how to do it successfully.