Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.

One way to get a handle on customer loss is to track the number of people who have abandoned your business over a specific period and then calculating that into a percentage rate.

Properly tracking customer metrics is bound to help your organization’s health, wealth, and longevity. But do you know exactly which metrics are the most important?

The customer journey seems to be pretty straightforward – but can become much more complicated as you expand into the details.

Have you noticed that your customers interact with your brand multiple times before purchasing? Maybe they sign-up for a newsletter to get a 10% off coupon...

Customers digitally interact with organizations multiple times before reaching any goal. These repeated interactions make up...

The Beginner’s Guide to Behavioral Targeting to Increase Conversions

In the world of e-Commerce, differentiating your brand from competitors and acquiring customers at a reasonable CPC is an ongoing…

Guest Post Contribution from Alex Birkett, Growth Marketing Manager at HubSpot, the cloud-based, inbound marketing software that allows…

Companies in the subscription economy live and die by their ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), ACV (Annual…

Behind every shopper on your site, there is a story. A story told by the browser behavior exhibited by shoppers at each point along the…

We see a lot of analytics users who aren’t sure what to do beyond the very basics of monitoring their referrers and overall traffic. I…