The post below was written by Julia Holovko, Head of Marketing at Ringostat It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid development of technology, many things can be done online.…
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4 Critical Mistakes that Can Kill PPC Campaigns
The post below was written by Aaron Gray, co-founder of digital marketing firm Studio 56. PPC campaigns are a critical part of your online marketing or digital marketing plan. If you’re not using your AdWords account correctly, you might be losing high amounts of traffic each and every week.…
The Three Basic Metrics for SEO
The post below was written by Nick Rojas, a consultant, entrepreneur, and writer for publications such as Entrepreneur, TechCrunch, and Yahoo. On marketing, the Greeks would probably advise, “Know thy audience.” And you already know the audience you’re trying to attract with your website.…
6 Critical User Insights You Can Uncover with Surveys
The post below was written by Lucjan Kierczak, a marketer at Survicate, an online survey tool. If you’re reading this post, then I assume you’re a data whiz, or at least an aspiring one. You probably already know how important tracking and capturing user data is.…
How to Notify Your Customers of Your Privacy Practices, and What Not to Do
The post below was written by Leah Hamilton, a qualified solicitor and writer working with TermsFeed. Setting up good privacy practices for your business is a key part of building customer trust and staying in line with your legal obligations. Your business should have a comprehensive privacy policy in place, as well as internal policies that promote the protection and care of customer data.…
Four Reasons Why You Should Be Texting Your Customers
The post below was written by Neeharika Bhartiya, Co-Founder and Head of Product at Sonar, a Woopra AppConnect partner. Last week, I was browsing Amazon for a new board game, and narrowed it down to five options. I had read the reviews but still wasn’t sure and added a reminder to ask friends.…
6 Ways to Simplify Your Customer Analytics
The below post was written by Paul Boyce, CEO at Popcorn Metrics. Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify your customer analytics. 1.…
How to Generate Leads with Data and Live Chat
The post below was written by Jacob Firuta, Customer Success Manager at LiveChat, a Woopra AppConnect partner. Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you their details, you can make the first step to contact them.…
Messy Marketing? How to Tame The Customer Data You Already Have
Almost every marketer you speak with today will tell you they are overwhelmed by their data and unsure about how to organize and capitalize on it. We had the opportunity to discuss this topic with TechnologyAdvice’s Josh Bland. To learn more and listen to the podcast, check out the post below, contributed by TechnologyAdvice.…
Improve Your E-commerce Conversion Rates with Better Usability
The post below was written by Giles Thomas, founder of AcquireConvert and head mentor for marketing at the Google Accelerator Launchpad. What e-commerce business doesn’t constantly ask: “How do we get more users to check out?” It’s the simplest and most common goal of any e-commerce business.…
