The Woopra Blog

analytics reports

9 Analytics Reports to Measure Right Now

Market Trends - November 14th, 2014 by Natalie Issa.

Fact: There are thousands of analytics reports and ways to slice and dice your data. But who has time for that? Well, actually, we do. But we know not everyone spends their days knee deep in data, so we’ve whittled it down from thousands to just 9 of our favorite reports that you can – and should – run right now.…

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Woopra Optimizely Personalization

Top 3 Reasons to Personalize Your Content to Users

Guest Bloggers - October 29th, 2014 by Woopra Team.

The post below was written by Chris Tiutan, a Product Marketing Manager at Optimizely. Amazon.com is my go-to site for new electronics. Last month, I was in the market for a new pair of headphones. It had been on my mind for a while.…

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Marketo Woopra AppConnect

New in AppConnect: Marketo, Magento, Stripe, and MySQL

Woopra News - October 27th, 2014 by Natalie Issa.

As promised, we have continued to add new apps to Woopra AppConnect, and still have dozens more in our queue! Don’t forget to request apps if there’s one (or more!) you’d like to see in AppConnect. The more requests an app gets, the higher priority it will be given, and the sooner you’ll see it in AppConnect.…

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Analytics Industry Evolution

Getting Started with AppConnect

Using Woopra - October 15th, 2014 by Natalie Issa.

Should digital analytics today look the same as it did 10 years ago? The digital landscape has changed dramatically over the last decade. The web itself has transformed, we’ve seen the rise of mobile, and marketing to and servicing customers has been reinvented.…

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Mobiel Funnel Cohorts

The 3 Most Important Funnel Analytics Reports for Mobile Apps

Using Woopra - October 8th, 2014 by Natalie Issa.

When it comes to optimization, there’s perhaps nothing more important than conversions. And Funnel Analytics Reports are a great way to identify problem areas in your conversion processes so that you can fix them. There are dozens of funnels you can – and should – measure, but that can be overwhelming when you’re first getting started.…

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AppConnect top 2

AppConnect Recon: The Top 2 Apps 2 Weeks Later

Using Woopra - September 29th, 2014 by Natalie Issa.

When we launched AppConnect two weeks ago, we were excited to share the amazing integrations we had been working on. We knew these code-free integrations would provide a lot of value to you and we couldn’t wait to put them out there.…

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LeadPages Landing Page Optimization

Getting Potential Customers to Take Action

Market Trends - September 23rd, 2014 by Natalie Issa.

Every company we work with comes to us wanting to learn about and improve their conversions. We all spend a lot of time and resources bringing in new customers. When they don’t convert, we want to know why and what we can do about it.…

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AppConnect

Introducing Woopra’s Biggest Upgrade Yet: AppConnect

Woopra News - September 15th, 2014 by Natalie Issa.

Most companies we work with at Woopra have pieces of customer interaction data scattered across many tools. From email automation, to live chat clients, CRMs to support platforms, companies interact with and engage users in so many ways from so many different sources.…

6 Comments,


7 Best CRMs for SMBs

The 7 Best CRMs for SMBs

Market Trends - August 29th, 2014 by Natalie Issa.

For many companies, CRMs are one of the central tools in the organization. Sales, marketing, and support teams live and die by their CRMs. It’s not one of those tools that is used by only one or two people, or that often sits for weeks going untouched.…

18 Comments,


We Heart Data Woopra

How to Become a Data-Driven Company

Market Trends - August 15th, 2014 by Natalie Issa.

There are many intangible components to how a company operates – coworker friendships, management styles, and employee trust, to name a few. While we would never argue that everything should (or can) be quantified, failing to measure progress and leverage data can lead a company astray.…

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