The Woopra Blog

Customer Analytics Unveiled: Woopra vs. Google Analytics

Market Trends - September 27th, 2016 by Elle Morgan.

We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a series called “Customer Analytics Unveiled.” Here we shed light on the available solutions in the marketplace and the differing feature sets to help bring clarity to the noise.…

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You’ve got Mailgun! Introducing Mailgun in Woopra AppConnect

AppConnect - September 13th, 2016 by Woopra Team.

We’re constantly evolving and innovating our product offering to deliver our customers the most advanced customer intelligence solution on the market. As part of this mission, we’re thrilled to announce the latest addition to Woopra’s AppConnect integration library, Mailgun. Mailgun is an email service for developers that allows users to send, receive and track email from their application within minutes.…

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Calling all Data: The Quest for a Data-Driven Culture

Analytics for eCommerce - September 12th, 2016 by Elle Morgan.

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale.…


Why Phone Is Still Important and How to Analyze It

Guest Bloggers - June 1st, 2016 by Woopra Team.

The post below was written by Julia Holovko, Head of Marketing at Ringostat It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid development of technology, many things can be done online.…


4 Critical Mistakes that Can Kill PPC Campaigns

Guest Bloggers - May 25th, 2016 by Woopra Team.

The post below was written by Aaron Gray, co-founder of digital marketing firm Studio 56. PPC campaigns are a critical part of your online marketing or digital marketing plan. If you’re not using your AdWords account correctly, you might be losing high amounts of traffic each and every week.…

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Metrics for SEO

The Three Basic Metrics for SEO

Guest Bloggers - May 20th, 2016 by Woopra Team.

The post below was written by Nick Rojas, a consultant, entrepreneur, and writer for publications such as Entrepreneur, TechCrunch, and Yahoo. On marketing, the Greeks would probably advise, “Know thy audience.” And you already know the audience you’re trying to attract with your website.…


Survicate widget asking user's industry

6 Critical User Insights You Can Uncover with Surveys

Guest Bloggers - April 28th, 2016 by Woopra Team.

The post below was written by Lucjan Kierczak, a marketer at Survicate, an online survey tool. If you’re reading this post, then I assume you’re a data whiz, or at least an aspiring one. You probably already know how important tracking and capturing user data is.…

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Using data in luxury

Data Is Key to Bringing the Luxury Experience Online

Market Trends - April 7th, 2016 by Natalie Issa.

With online luxury sales growing four times faster than offline sales, it’s time for luxury brands and retailers to start thinking deeply about how they are going to deliver an exceptional customer experience online. For an industry that has traditionally relied on personalized experiences, data may hold the answer.…

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Form Assembly privacy practice: clickwrap

How to Notify Your Customers of Your Privacy Practices, and What Not to Do

Guest Bloggers - March 9th, 2016 by Woopra Team.

The post below was written by Leah Hamilton, a qualified solicitor and writer working with TermsFeed. Setting up good privacy practices for your business is a key part of building customer trust and staying in line with your legal obligations. Your business should have a comprehensive privacy policy in place, as well as internal policies that promote the protection and care of customer data.…

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Four Reasons Why You Should Be Texting Your Customers

Guest Bloggers - January 26th, 2016 by Woopra Team.

The post below was written by Neeharika Bhartiya, Co-Founder and Head of Product at Sonar, a Woopra AppConnect partner. Last week, I was browsing Amazon for a new board game, and narrowed it down to five options. I had read the reviews but still wasn’t sure and added a reminder to ask friends.…

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