The Woopra Blog

Analytics Industry Evolution

Getting Started with AppConnect

Using Woopra - October 15th, 2014 by Natalie Issa.

Should digital analytics today look the same as it did 10 years ago? The digital landscape has changed dramatically over the last decade. The web itself has transformed, we’ve seen the rise of mobile, and marketing to and servicing customers has been reinvented.…

2 Comments,


Mobiel Funnel Cohorts

The 3 Most Important Funnel Analytics Reports for Mobile Apps

Using Woopra - October 8th, 2014 by Natalie Issa.

When it comes to optimization, there’s perhaps nothing more important than conversions. And Funnel Reports are a great way to identify problem areas in your conversion processes so that you can fix them. There are dozens of funnels you can – and should – measure, but that can be overwhelming when you’re first getting started.…

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AppConnect top 2

AppConnect Recon: The Top 2 Apps 2 Weeks Later

Using Woopra - September 29th, 2014 by Natalie Issa.

Register for our AppConnect webinar and learn more about our apps! When we launched AppConnect two weeks ago, we were excited to share the amazing integrations we had been working on. We knew these code-free integrations would provide a lot of value to you and we couldn’t wait to put them out there.…

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LeadPages Landing Page Optimization

Getting Potential Customers to Take Action

Market Trends - September 23rd, 2014 by Natalie Issa.

Every company we work with comes to us wanting to learn about and improve their conversions. We all spend a lot of time and resources bringing in new customers. When they don’t convert, we want to know why and what we can do about it.…

2 Comments,


AppConnect

Introducing Woopra’s Biggest Upgrade Yet: AppConnect

Woopra News - September 15th, 2014 by Natalie Issa.

Most companies we work with at Woopra have pieces of customer interaction data scattered across many tools. From email automation, to live chat clients, CRMs to support platforms, companies interact with and engage users in so many ways from so many different sources.…

6 Comments,


7 Best CRMs for SMBs

The 7 Best CRMs for SMBs

Market Trends - August 29th, 2014 by Natalie Issa.

For many companies, CRMs are one of the central tools in the organization. Sales, marketing, and support teams live and die by their CRMs. It’s not one of those tools that is used by only one or two people, or that often sits for weeks going untouched.…

18 Comments,


We Heart Data Woopra

How to Become a Data-Driven Company

Market Trends - August 15th, 2014 by Natalie Issa.

There are many intangible components to how a company operates – coworker friendships, management styles, and employee trust, to name a few. While we would never argue that everything should (or can) be quantified, failing to measure progress and leverage data can lead a company astray.…

3 Comments,


Kid and dog harmony

What If Your Data Worked Together?

Market Trends - August 1st, 2014 by Natalie Issa.

Despite how much we’ve been hearing about corporate data silos, they are still extremely prevalent in nearly every company. Data silos lead to poor customer experiences, wasted employee time, and all around frustration. So what would our companies look like if our data actually worked together?…

3 Comments,


Proactive Customer Success

Analytics for Customer Success Managers

Market Trends - July 18th, 2014 by Natalie Issa.

Customer retention is the lifeblood of any SaaS company. With this in mind, many SaaS companies are quickly introducing and expanding Customer Success teams with the goal of providing more value to existing accounts and thereby retaining them for longer. A recent Software Advice study led by Jay Ivey took a close look at what it means to be a Customer Success Manager today.…

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conversion funnel

How to Measure Subscriptions & Churn with Woopra

Using Woopra - July 10th, 2014 by Elie Khoury.

Companies in the subscription economy live and die by their ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), ACV (Annual Customer Value), and LTV (Life-time Value). A lot of companies I talk to measure their ARR and MRR on a daily, weekly, or monthly basis and save a snapshot in order to monitor their growth over time.…

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